No one reads manual

In the thoughtful blog I’d Rather Be Writing, Tom Johnson says:Not many (technical) writers consider the positive aspects of users not reading the manual. If you do a lousy job on the manual, or if some SME (Subject Matter Expert) discovers typos and...

Using advertisement to build new identity

Michelle Yeoh is advertising milk. Shiny photoshopping does not entirely hide the fact that she is wearing a hideous tee and housewife hairstyle, surrounded by a design devoid of subtlety in any sense. And what's that pointing-at-the-product-with-a-forced-smile?...

Virtual reality = Yet another advertisement

Everybody above 3x years old remembers the first encounter with the hologram technology: Star Wars. Back then (legend has it that it happened a long time ago), hologram was used as a communication device. Watching the movie, we were collectively in awe with George...

Re-releasing books online

Kevin Kelly has been releasing contents of his book written a decade ago on his website as a series of blog postings.The book itself has always been available online as free, so he is not offering it ( = paid content) free on the web for the first time. The difference...

How to effectively put a warning sign

Thousands of organizations, corporates, and government agencies pour millions of dollars to teach people what to do, or what not to do. Don't stand on the gangway, buckle your seat-belt, throw away your water bottle before boarding (but you can buy the US$5...