Re-designing a usability testing plan

by | Nov 29, 2009 | Post

Usability testing for a website measures how easy it is to use, how accessible it is, and how accurately it reflects the users’ expectations through a series of questions and tasks, followed by a close observation. The biggest difference between the traditional...

You should at least pretend to be genuine

by | Nov 24, 2009 | Post

This is a photo of a NT$130 (US$4) tea in a coffee shop, proudly representing the global brand, Lipton Yellow Label Tea. Doesn't that increase the customer experience? It magically brings us back the memories of our beloved office water cooler, as if saying that...

White = holy / Black = evil stereotype

by | Nov 23, 2009 | Post

Sometimes movies do teach us something profound but often overlooked. From Malcolm X: And from Chasing Amy: Bonus: another eye-opening scene from Malcolm X, this time about the Jesus Christ = Caucasian misinterpretation.

Hair styles of hairly bands

by | Nov 22, 2009 | Post

I grew up in the 80s, listening to hard rock and heavy metal. Yes, the hairly-glam metals. Maybe it is a nice attempt to look into their hair aspects – they are mocked as "hair metals" because they all looked alike, but as in any subculture genre, if...