Editing in the 2010s 2/2

We, as (in the role of) editors, know that we have to change, but more often than not we find ourselves equipped with old thinking and tools to cope with the new reality. That is the biggest challenge.Traditional editing guide is getting rustyThe Chicago Manual of...

Editing in the 2010s 1/2

The process of writing starts by composing but ends with editing. Most of us call the process a necessary evil. But because a piece of writing ultimately belongs to the people who read it, we must fine-tune our draft so that (almost) anybody will get it, sometimes...

Our ever-shortening attention and the future of writing 2/2

(Continued from the last post) As the WebProNews article says, one way to survive the blogging red ocean is to be authentic – to write things with *cough* value. Right, we know that, thanks. Is there other way? Turns out there is. It is to see the new writing...

Our ever-shortening attention and the future of writing 1/2

From the Top Trends Blog – People are now constantly distracted and find it difficult to stay focused on any one thing for more than a matter of minutes. For example: In London a local council has experimented with cushioning on lampposts because pedestrians are...

How to create an online sensation

Here is the recap of the animated showdown between Conan O'Brien and Jay Leno that became a viral sensation a while ago (in Internet time). The original content was one of the video reportings done by the Taiwanese branch of Apple Daily – its web address...