by isaokato | Apr 17, 2012 | Post
Our goal is simple objects, objects that you can’t imagine any other way. Simplicity is not the absence of clutter. Get it right, and you become closer and more focused on the object. For instance, the iPhoto app we created for the new iPad, it completely consumes you...
by isaokato | Apr 16, 2012 | Post
The Buddha tells the people he can fulfil only one of their wishes. Someone asks: “Could you lower the price of property in China so that people can afford it?” Seeing the Buddha frown in silence, the person makes another wish: “Could you make the Chinese football...
by isaokato | Apr 15, 2012 | Post
One of the things we’ve really learnt over the last 20 years is that while people would often struggle to articulate why they like something – as consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism...
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