Mini-anatomy of Taiwan Mcdonald website

Let’s take a look at the local Mcdonald website: Taiwan.http://www.mcdonalds.com.tw/Here I find two trends that are commonly seen in Taiwanese websites: emphasizing visual appearance and pushing “About us” to the frontline. Asian trend, maybe.They...

Bold, Italic, and Underline

Probably these are how I use text variations.Bold: Pay attention!Italic: Look, I am different.Underline: Click me. (imagine there is an underline 😉

Death of a fontman

What I recently started noticing is the slow death of serif fonts in our life as writers. Actually, “writing” now means “typing” using the keyboard. The major tools for typing nowadays are:Web (forums like this, Twitter, Facebook, etc.)EmailMS...

Elements of design in a video

Let’s take a short video clip and examine what makes it so visually effective, or why does it make us watch it repeatedly. To be precise any piece of video that has Bill Murrary or zombie in it automatically keeps my attention but here we focus on its design...