The magazine publishers are up against the wall. The above scenarios are two small examples of a desperate industry. If their content is so valuable, why I am I receiving them for free or practically for free? Not only did I get it for free, I am receiving them at their cost.

The answer is simple.

It is more valuable for them to tout a larger subscriber base than to actually care about what their publications are being bought for. It all funnels down to how many subscribers they can tout or claim to their potential advertisers.

This is not a new occurrence. It has been happening for years but true desperation is rearing its ugly head for the first time.

Ladies and gentlemen. PRINT IS DYING.

John Park, Business Crusader