From Information Architect:
- Do one thing really well!
- Simplify!
- Don’t rely on random advertisement!
Once Jonathan Ive said that you start simple, then it gets complicated, then it turns small. Therefore if we define it more clearly, it might be:
- Decide one problem you are going to solve.
- Design a lot.
- Design more.
- Get rid of bad designs.
- Get rid until you cannot anymore.
- Advertisement? What is it?