[ Quote ] if they don’t like it, then they want to tell you how to fix it.

Director-writer-producer Judd Apatow, whose films include Anchorman, 40-Year-Old Virgin and Knocked Up, says it’s essential to have the opportunity to show a film three or four times to an invite-only audience. It’s a mistake to show a film to the studio too soon, he says, “because if they don’t like it, then they want to tell you how to fix it. We always try to make the cut good enough, so by the time they see it, it’s already good and they’re like, ‘Nice job.'”

NPR