Content is still the king

I was supposed to criticize this website from an artist including his tee designs, but instead spent 10 minutes enjoying all of their imaginative and playful designs. Treating a link as a separate window, not even a separate tab, amounts to a crime in the web usability critique world. But who cares? No matter how the Internet and all associated industries (SEO, user experience consulting, and a bunch of others) evolve, original content will always the king. That is what this website reminded me again.

Here is a snippet from the tee collection. Here's more if you want.