The new toy Transformers robots are displayed in a huge set. The set is supposedly imitating the climax scene in the real movie, to be released in a month or so.
Tie-ins between movies and toys are part of our lives, but they were supposed to be confined in tiny plastic cases in McDonald's or KFC's, packaged as a gift set for kids. This one is different not only because it is large, but it also reveals the plots before the movie opens.
The good robots and bad robots (they have fancy names, but never mind) fight against each other in the end….around the pyramids! Surprise! There is an ancient secret buried under the ruins, a key to the survival of human race! I made up the last one but it wouldn't be far off the script.
Anyhow, movie tie-ins are evolving. More details, larger size, and you-know-the-story-before-watching-the-movie-but-no-problem. This set reveals how many robots are there and where they fight, at the end of the movie. Add the fact that the good always win. Why watch this movie? But we all do, and curse afterward.

トランスフォーマーの新作映画にあわせておもちゃ屋も気合いが入り、ジオラマを作っています。クライマックスはピラミッド近辺での戦いになる、というのは映画の重要なプロットのはずなのですが、公開前からほぼ全てさらけ出して作り込んでいます。どんな種類のロボット（別の「正式な」言い方があるだろうけど）が出てくるのか、までも一目瞭然です。
味方にしろ悪役にしろ、入り乱れる映画の場合は一体誰が出るのか最後までわからないのが原則だったような気がしますが、そんなものよりおもちゃの売り上げが優先するのでしょう。単なる冷蔵庫／電気カイロだと思っていたら実はロボットだった！てな展開はどうもなさそうです。

Someone is going to wear this, I suppose. Either they made a Halloween costume five months earlier or … could be the serial killer's mask in the next horror movie franchise.

マスクも同時に作られました。近日公開のホラー映画で殺人鬼がかぶる仮面として使われてほしい、と思います。