HCG building


The building is named HCG. Which, according to local statistics, is THE brand for toilets. Every time we face the toilet (I mean in the case of males) their logo is displayed wide and large in front of us. In terms of brand exposure, aren't they getting the lion's share? Regardless of how we feel or what we think, they jump into our sight three or more times a day. Some companies spend millions of dollars trying to steal that little attention from our saturated life – while they, toilet makers, always receive a free ride.
So that is why the building immediately hit a familiar note. Good to be recognized easily, but how do the people inside that apartment introduce where they live? Inside HCG? Inside a toilet? It is different, yes, but.